Hi!
I’m Jaala.

I help early‑stage startups and small businesses build their first People & Culture function, without the corporate bloat.​

Previously, I was Chief People Officer at Thriday (acquired by Tyro), where I built the People & Culture function from scratch for a 100% remote, global team.​

Whether you are at 10 people and wondering when and how to formalise processes, or at 30 and starting to feel the cracks in an ad‑hoc approach, I partner with emerging leaders to create HR foundations that actually work for your culture, so you can scale headcount without chaos.​

I bring structure where it matters (compliance, fair processes, growth frameworks), and keep things lean and adaptable where it does not.​

My sweet spot is working alongside founders and first‑time People leaders who want to do right by their teams, without slowing down momentum.​

I am based on the Surf Coast of Victoria and can travel to Melbourne, or work with you remotely.​

How I Can Add Value

  • Building your first HR function from scratch, creating people strategies aligned with your growth goals, and establishing compliant but lean processes that won't slow you down.

  • Designing recruitment processes that attract the right talent, creating structured interviews that reduce bias, and building onboarding experiences that get new hires contributing quickly.

  • Implementing performance frameworks that actually drive development, setting up feedback systems people will use, and creating career pathways that retain your best people.

  • Defining and embedding your values in practical ways, designing team rituals and practices that strengthen culture, and measuring what matters for team health.

  • Implementing OKR frameworks that align teams, maintain focus and drive success.

  • Creating remuneration frameworks and job leveling that balance market competitiveness with internal fairness.

Work With Me

Let’s Work Together

Book a complimentary consultation today.

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